As always Google has been busy working on adding features to their systems. The latest addition is to the Official Google Mobile Blog. We all now that Google’s ultimate goal is to make life easier for the searcher and with this in mind Google have added ‘Click to call feature’.
What this means to me and you is that when we run a search using our mobiles some of the numbers in the sponsored ads are now clickable, yes this means that no more finding scraps of paper or running more applications on your phone to note down the number of the company your are interested in. so forget all the fumbling just select the number ‘click and call’. Well of course they didn’t stop there the new function is even more useful as the web search is location enabled. The results will be geo targeted based on your nearest location so you wont have to waste time calling numerous numbers just to find out how far the establishment is from you.
As an advertiser you can rest assured that you will receive clicks from people who are in your locality and they are more likely to convert. To include a clickable number in your ad simply set up location extensions and add your business telephone number and ensure that you have set your ads to be included on iphones and other mobile devices. Once you =have done this you can be almost certain to have increase you ROI.