So the new Google smartphone crawler may have made mobile SEO slightly easier, but how can we learn from this, and how can this make our jobs easier? We know that the Smartbot caches and follows mobile redirects when they have been put in place, and so the rankings for mobile-specific pages become much less important than that of desktop pages on your smartphone.
Previously, well SEO’d desktop pages could be relied upon to outrank that of mobile pages, in spite of this on a mobile phone or tablet. But Google is aware of redirects for requests to mobile sites, and as such adaptation and evolvement is part and parcel.
Google is understandably remaining tight-lipped about this new bot, and so the typical processes of trial and error will remain, as we continue to see reactions. What we do know however, is that errors in redirections and linking can and will cause problems, ultimately affecting results.
Mobile sites look set to change how we browse, consume and interact online, so never has there been a more pinnacle time than to adjust to the sharp developments in mobile technology. We can already see a significant volume of data from user sources in Analytics, and the possibilities for these to grow even further is nearly upon us.
