The surprise 30-second advert took viewers on a whirlwind tour of Apples latest tablet style computer,the iPad, during the Oscars on Sunday night.
The advert follows news that the eagerly anticipated iPad will go on sale in the US on the 3rd April, and will follow suit around the world on an unconfirmed date in ‘late April’. Apple has confirmed however, that both Wi-Fi only and Wi-Fi 3G versions of the iPad will be available to British consumers late in April. The launch date is slighter later than anticipated by consumers, but delays due to ‘manufacturing problems’ were anticipated.
US consumers will be able to buy the Wi-Fi only version on the 3rd April, with the Wi-Fi 3G following shortly after. Pre ordering will begin over in the US later in the week.
The short TV advert demonstrates the vast number of different functions available to users, which includes web browsing, listening to music, watching movies along with downloading the latest applications, magazine and newspaper articles.
The iPad is something completely new,” said Steve Jobs, Apple’s Chief Executive, last week. “We’re excited for customers to get their hands on this magical and revolutionary product and connect with their apps and content in a more intimate, intuitive and fun way than ever before.”
Apple has not yet announced its pricing structure for the various models, however the enrty level model will cost $499 in the US. According to an anonymous source however, the Wi-Fi Only 16GB model is only expected to cost £389 when it goes on sale in the UK.
