Facebook have announced that a new strategy in an effort to make the social networking site dominant in the mobile industry as well as social networks.
As part of its ambitious plans, Facebook wants to encourage a more social experience for the user by inviting businesses to offer deals to users of their phone such as discounts in retail and food outlets. Facebook already have deals with global brands H&M, Starbucks and McDonalds.
Facebook has also announced a deal with Gap who plan to run a campaign offering a free pair of jeans to the first 10,000 users who go into their local Gap store using Facebook’s application.
Facebook maintains that it doesn’t just intend to work with global brands but also wants to work with small to medium enterprises who want to offer deals to users of the application.
Such is the competitiveness of the mobile market, Facebook’s ambition is to combine ‘mobile, social and local’ across the world.
In excess of 200million people frequent Facebook across a number of platforms, with Facebook claiming it is bigger than the iPhone and Android user base combined.
