Being able to beat Google at anything is no mean feat, but it is no surprise to hear that the only site that has been able to knock Google off the top spot for an entire week was Facebook, according to industry analysts Hitwise.
The social networking giant became the first site to get more visits than Google.com for a whole week in the US last week. Although, this is not the first time Facebook has been the most visited site in the US, it is the first time it has been able to sustain such a lead. Facebook now has more than 400 million regular users, with over half of the members visiting daily to add photos, check friends updates, but the phenomenal growth is believed to be due to the popularity of the site’s online games. Facebook’s most popular game, Farmville has over 83 million players.
Heather Dougherty, Director of Research for Hitwise said the “important milestone,” has come as Facebook saw a huge 185% increase in visits compared to the same week in 2025
Google.com increased by only nine percent in the same time — although this does take into account Google’s other sites such as Gmail, YouTube and Google Maps.
Facebook.com and Google.com accounted for 14 percent of the total US internet visits last week.
This is a strong indication as to how important social networking, in particular, Facebook is becoming.
