Sounds odd, but the evidence stacks up to support the wild statement. Take for example the public facing discussions with people such as Matt Cutts; the personalised names for their algorithm updates, or their open involvement and willing to provide and develop products and tools to help webmasters in their everyday work.
The release of Schema.org is a marked example of this. Providing a template from which to create consistency and a uniform language across webmasters and search engines alike. Schema.org creates a huge opportunity for all parties to better organise their data, and more selfishly from an SEO perspective, it encourages users to push their organic rankings higher through favoured techniques.
Google’s notifications within Webmaster Tools. These are open and honest reports to say ‘check your website’. And notifications of ‘unnatural links’ as opposed to simply removing the site from the index, is a very generous offering, when we consider that they have publicly stated that they will not favour sites that appear to be ‘over-optimising’.
And how can we contest, when search engines open their doors and welcome us to conferences and meetings where they provide an open forum for SEOs and Programmers to ask questions, discuss and share thoughts on what is/is not working and what we can look out for in the future.
