A press release, also known as a news release, is simply a written statement to the media. They can announce a range of news items: scheduled events, personnel promotions, awards, new products and services, sales accomplishments, etc. They can also be used in generating a feature story. Reporters are more likely to consider a story idea if they first receive a release. It is a fundamental tool of PR work, one that anyone who’s willing to use the proper format can use.
Writing articles on topics related to your business expertise is an excellent business promotion technique.
Well-written articles can provide free advertising and build positive word-of-mouth. If you’re a realtor, for instance, you could write a piece on preparing your home to be shown.
If you’re a Web site designer, you might write a piece about assessing Web site usability. The more specific your topic, the better. Write a short biographical note, or “blurb” about you and your business to go with the article. Then send it out!